Evaluation/Worksheet

Answer the following questions in the space provided. Remember to use complete sentences to demonstrate comprehension and understanding. Based on the labs you completed, answer the following questions: 1. Which solute(s) were able to diffuse into the right beaker from the left beaker? Which did not? Answer: The solute(s) that were able to diffuse Na+/Cl- , Urea, Glucose. The solute that didn’t was Albumin. 2. Explain the relationship between the rate of diffusion and the size of the solute.What do you think changes in temperature such as cold/hot would have on the diffusion rate? Answer: The rate of diffusion of molecules depends on how soluble they are. The rate of diffusion depends on the size of the molecule in general, small molecules would pass through a membrane faster than larger molecules. As temperatures increase, molecular movement increases. As the movement increases, so will the diffusion rate as the molecules spread faster and faster.The opposite would be true of colder temperatures. 3. Considering the osmosis lab, explain the relationship between fluid volume and osmotic pressure. Answer: Osmotic pressure is the measure of the tendency for osmotic flow to occur. Osmotic flow is from a solvent to a solution. This is the amount of pressure that needs to be applied from the outside to prevent osmosis. Fluid volume might be connected to osmotic pressure as the amount of pressure required to contain a specific volume of fluid in a container.Both pressures are external. 4. Describe a situation that demonstrates diffusion and a situation that demonstrates osmosis occurring either in the human body or in the environment. Answer: Diffusion is molecules moving from an area of high concentration to an area of low concentration. For example, ammonia molecules have a powerful odor. When a stopper is removed from a beaker containing ammonia, the molecules move from the area of high concentration diffusing themselves throughout the air.This true as the od or becomes noticeable even in far reaches of the room where it was released. Osmosis occurs when molecules on one side of a semi-permeable membrane cross through the membrane. If the two solutions are of different concentrations, but the molecules of one are smaller and can diffuse the membrane, then we have osmosis or molecules moving from an area of higher concentration to an area of lower concentration. A common example is the absorption of water by the roots of a plant from the soil. 5.After reviewing the four tissue types in the Histology Atlas, choose the tissue type you think is most important in the human body and explain your reasoning. Answer: There isn’t such thing as most important tissue. The reason we have different tissues is that we cannot exist without any of them. If I had to choose one it would be Epithelial Tissue because covers the whole surface of the body. It is made up of cells closely packed and ranged in one or more layers. This tissue is specialized to form the covering or lining of all internal and external body surfaces.

Indian Horse Essay

â€Å"Adversity is like a strong wind. It tears away from us all but the things that cannot be torn, so that we see ourselves as we really are.† Adversity implies difficulties, trouble and misfortune as it tests the potential of man and strengthens his spirit of self confidence. In the novel Indian Horse written by Richard Wagamese there are many circumstances where the main character Saul is forced to overcome the adversity in which once shattered his human spirit and made him feel worthless. The ideas of adversity such as being beaten at residential schools and the racism he faced while playing hockey, demonstrates Saul’s constant inner struggle and his desire to become a more powerful individual. Throughout the novel Saul is exposed to many painful experiences that leave him little to no identity and an unimaginable outlook on life. We quickly learn that when Saul was a child, he was taken away from his family and forced into an Indian Residential School where he wit nessed and experienced abuses at the hands of the school’s educators. â€Å"They called it a school but it was never that†¦.There were no tests or examinations. The only test was our ability to survive.†(Pg.79) The emotions present in the quote represent the pain and agony he endured when being forcibly taught the ways of the white people. The school he is referring to is St. Jerome’s Indian Residential School; which many described as â€Å"Hell on earth†. Saul is rapidly thrown into a world of extreme emotional and physical abuse brought on by the hands of the nuns and priests that are assimilating the children. â€Å"They took me to St. Jerome’s Indian Residential School. I read once that there are holes in the universe that swallow all light, all bodies. St. Jerome’s took all the light from my world. Everything I knew vanished behind me with an audible swish, like the sound a moose makes disappearing into spruce.†(Pg.43) The vivid detail of this quote alone gives more clarity to the impact Residential Schools had on people and shows the injustice suffered by the First Nations People. The many beatings, suicides and sexual molestations shattered many children’s human spirit and created a sense of life that wasn’t worth living. â€Å"When your innocence is stripped from you, when your people are denigrated, when the family you came from is denounced and your tribal ways and rituals are pronounced backward,  primitive, savage, you come to see yourself as less than human. That is hell on earth, that sense of unworthiness. That’s what they inflicted on us.†(Pg.81) The quote represents how they were stripped from everything they had ever know, such as their language, rituals, traditions and even choice of food. Over a short period of time, the beatings and threats belittled the children and instilled them with continuous fear. When taken all together, the horror of attending this Residential School stripped not only Saul’s, but all the children’s innocence, traditions and identity. Aside from the horrible experiences while attending the Residential School, Saul was forced to overcome many adversities while engaging in his passion for hockey. In the beginning Saul discovers that his love for hockey serves as a mean of escape. â€Å"I kept my discoveries to myself and I always made sure that I left the surface of the rink pristine. For the rest of the day, I’d walk through the dim hallways of school warmed by my secret. I no longer felt hopeless, chill air around me because I had Father Leboutilier, the ice, the mornings and the promise of a game that I would soon be old enough to play.(66) Throughout the quote it demonstrates how hockey gives him a sense of hope . It is through hockey that Saul can escape from his reality and fin what was stolen from him: friendships, family and a sense of self. Although as Saul’s future seems to point towards contending for a position within the National Hockey League, the constant racism and shunning from  "the white man’s game† crumbles his faith in the one thing that gave him life outside of the Residential School. â€Å"But there were moment when you’d catch another boy’s eye and know that you were both thinking about it. Everything was contained in that glance. All the hurt. All the shame. All the rage. The white people thought it was their game. They thought it was their world.†(136) This quote reveals how Saul’s passion for hockey is crushed by ‘the white people’ who feel that Indians can’t play hockey. What once was his salvation proves to be just another thing that belongs to the white man. They feel as if the game of hockey only belongs to the white people and should only be played by people of the same race. The many setbacks Saul had faced from fans diminishing his ability to play hockey, and the harsh verbal abuse constantly bellowed at him because of his skin color, quickly weakened his human spirit and built up enough anger that he could hardly contain. â€Å"During one game the fans broke into a ridiculous war chant whenever I stepped onto  the ice†¦.When I scored, the ice was littered with plastic Indian dolls..† This quote is referring to wh en Saul joined an all white man team and how he was most hated for breaking their tradition of â€Å"the white man’s games†. Overall, Saul’s love for hockey that once allowed him to gain freedom and escape was now stolen from him due to his distasteful fans and the theory of â€Å"the white man’s game†. Through the beatings within the Residential School and the racism he faced while playing hockey, we are able to see how Saul was affected both internally and externally. With every sentence and every chapter you become familiar with the incredible will of a boy who has had to endure more than anyone should in a lifetime. At such an early age, Saul was forced to face various types of adversity and his worst fears which created long lasting effects on his life. The author conveys that staying true to your roots is what will get you through life’s obstacles despite temptations which may veer you from finding your true self. This novel illustrates that hockey is not merely a sport, but has the capacity to bind us together. No matter what colour your skin or where you come from, itâ⠂¬â„¢s the love of the game that shows us that we really are not that different after all.

A Case Study On Potential Correlation Between Specific Student Characteristics And Academic Dishonesty In Writing

A Case Study On Potential Correlation Between Specific Student Characteristics And Academic Dishonesty In Writing Does academic dishonesty in writing differ among various student demographic categories at Emory? The purpose of this study was to examine potential significant associations between certain student characteristics (college year, gender, GPA, credit hours, hours spent on academics and pressure felt to succeed) and their involvement in academically dishonest activities on writing assignments. The data for this analysis were obtained from a voluntary questionnaire attempted by 228 students in QTM100 during the Fall 2014 semester. However, after applying exclusion criteria, only 195 out of the 228 were included in the analysis. Any student that did not have a fully completed survey was excluded; also, any observation with improbable or impossible responses was also not considered. For example, any student listing a GPA above 4.0, enrolling in credit hours above 22 or below 12, and/or spending over 70 hours per week on academics outside of class was excluded. In the questionnaire, cheating in writing was assessed through six parts, including citing fake page numbers and sources, having someone else write the paper, purchasing the paper online, paraphrasing without acknowledging sources, directly copying words without giving credit, and borrowing ideas without crediting the original source. If a student provided an affirmative response to any of these six parts, he/she was considered a â€Å"yes† for having taken part in academic dishonesty in writing; otherwise, he/she was identified as â€Å"no† for not having participated in such activities. Two-sample t-tests were conducted for the quantitative independent variables, namely GPA, credit hours and time spent on academics. The ?2 test was used for the categorical variables (pressure, gender, grade level). The sample of 195 students studied was majority freshman (51.3%), large majority of female students (73.3%), averaged a GPA around 3.41, was enrolled between 16-17 credit hours and spent an average of almost 17 hours every week on academics outside of class. The overall sample appeared to mostly feel a fairly high amount of pressure to succeed. A statistically significant association (a = 0.05) was only found for gender, where there is strong evidence to suggest that cheating in writing differs between males and females. For the other variables, we failed to find any significant association; rather, there is no apparent difference between those that have committed academic dishonesty in writing and those that have not. By comparing the â€Å"Yes† and â€Å"No† columns for each respective independent variable except gender, it can be observed that means for GPA, credit hours, hours spent on academics, and proportions for pressure felt to succeed between the two groups are largely the same. There are several limitations to what we can infer from this analysis. First, we cannot conclude any causal relationships due to the study’s observational nature. Also, this is not a random sample, so it may not be a good representation of all Emory students. The self-reported nature of the study also means that the accuracy of the data cannot be ascertained. However, in a greater sense of the Emory student population, it can be realized that academic dishonesty in writing is not specific to certain student demographics; many people, regardless of their GPA, the amount of pressure they feel or how busy they are with academics, have been academically dishonest in writing assignments at one point or another; oddly enough, though, it appears females are far more likely to cheat in writing than males. Appendix 1: Data cleaning and recoding. There was an extensive process to remove implausible values from the data set, including the following exclusion criteria. For GPA, initially, the minimum was 1.9 and maximum was 4.2. As it is impossible to obtain a GPA above 4.0, all GPA values above 4.0 were removed. For hours spent on academics, values ranged from 3 to 109; however, since the higher end of this range is fairly unlikely, the limit for hours spent on academics outside of class was decreased to 70, which seems to be a reasonable weekly maximum, after factoring in class time and necessary living tasks. Credit hours were adjusted to only contain values between 12 and 22, since this is the acceptable range for number of credit hours enrolled to qualify as an Emory College student. The original question â€Å"On a scale of 1-10, indicate how much pressure you feel to succeed† naturally yielded quantitative results under the â€Å"pressure† variable, but these numerical values were recoded into 3 categoric al intervals of pressure levels: minimal/moderate (0-5), high (6-8) and very high (9-10). Because QTM 100 is considered an introductory college course, it was unreasonable to expect an even distribution of students between the four college years; more than half of the eligible sample consisted of freshmen (100 of 195). As a result, the categorical variable representing year in college was re-coded into a dichotomous categorical variable, with possible categories of freshman and 2nd year and above. Any observation that failed to meet the above limit criteria, or originally did not have the entire questionnaire complete, were coded as missing and excluded from the analysis. Appendix 2: Statistical analysis. *All mentions of â€Å"cheating† and â€Å"academic dishonesty† refer only to academic dishonesty in writing. â€Å"Yes† and â€Å"No† groups refer to those that have been academically dishonest in writing and those that have not, respectively. Association between college year (freshman, 2nd year and above) and academic dishonesty ?2 test of independence H0: college year and academic dishonesty are independent HA: college year is associated with academic dishonesty. ?2 = 1.45; p-value = 0.2279 At the a = 0.05 significance level, we fail to reject H0 and conclude that academic dishonesty is independent of college year, and there is no statistically significant evidence to suggest there is an association. This result is quite practically meaningful, as it appears that cheating is independent of college grade level. Association between gender (male, female) and academic dishonesty ?2 test of independence H0: academic dishonesty is independent of gender HA: gender is associated with academic dishonesty ?2 = 10.64; p-value = 0.0011. At the a = 0.05 significance level, we reject H0 and conclude that academic dishonesty is associated with gender. Specifically, there is statistically significant evidence to suggest that academic dishonesty is far more prevalent among female than male students. It is hard to say if there is any practical significance in this result, given the largely disproportionate amount of females in the sample, but the very low p-value suggests that in practice, perhaps females are far more susceptible than males to participate in academic dishonesty. Association between GPA and academic dishonesty â€Å"Yes† group: mean GPA, 3.41; standard deviation, 0.36 â€Å"No† group: mean GPA, 3.42; standard deviation, 0.40 Two-sample t-test for difference of means H0:  µYES =  µNO, HA:  µYES ?  µNO, where  µ represents true mean GPA t = 0.34; p-value = 0.7352 There appears to be no apparent difference in GPA between the two groups. Unsurprisingly, at the a = 0.05 significance level, we fail to reject H0 and conclude that academic dishonesty is independent of student GPA, and there is no statistically significant evidence to suggest an association. This result is quite practically meaningful, as it is surprising to observe that students with lower GPAs are not more susceptible to cheating. Association between number of credit hours taken and academic dishonesty â€Å"Yes† group: mean credit hours, 16.37; standard deviation, 2.17 â€Å"No† group: mean credit hours, 16.44; standard deviation, 2.12 2-sample t-test for difference of means H0:  µYES =  µNO, HA:  µYES ?  µNO, where  µ represents true mean number of credit hours taken t = 0.24, p-value = 0.8119 At the a = 0.05 significance level, we fail to reject H0 and conclude that academic dishonesty is independent of number of credit hours taken, and there is no statistically significant evidence to suggest an association. This result is quite surprising as well, as it would be expected that students with a greater course load would have less time on average to allot to individual assignments, leading to a higher amount of cheating; however, this does not appear to be the case. Association between hours spent on academics outside of class and academic dishonesty â€Å"Yes† group: mean hours spent on academics, 16.29; standard deviation, 7.18 â€Å"No† group: mean hours spent on academics, 17.19, standard deviation, 8.71 Two-sample t-test for difference of means H0:  µYES =  µNO, HA:  µYES ?  µNO, where  µ represents true mean hours spent on academics outside of class t = 0.78, p-value = 0.4336. At the a = 0.05 significance level, we fail to reject H0 and conclude that academic dishonesty is independent of number of hours spent on academics outside of class, and there is no statistically significant evidence to suggest an association. This is also surprising, as in practice, it would be expected that those that spend less time on academics tend to be more lazy and find shorter ways to get their writing assignments done. Association between pressure felt to succeed and academic dishonesty ?2 test of independence H0: academic dishonesty is independent of pressure felt HA: pressure felt is associated with academic dishonesty ?2 = 0.50, p-value = 0.7791. At the a = 0.05 significance level, we fail to reject H0 and conclude that academic dishonesty is independent of pressure felt to succeed, and there is no statistically significant evidence to suggest an association. This is quite practically meaningful, as it would be expected that those that felt a lot of pressure to succeed would be more likely to succumb to cheating, but in fact, it is those that feel little/moderate pressure that have the highest proportion of cheaters.

Business Organization, International Business Law and intellectual Coursework

Business Organization, International Business Law and intellectual Property Law - Coursework Example As per the quality and bravura of my garments, I would name my brand as Dress Fitsâ„ ¢. I would try to make my company’s attires highly impressive and a benchmark for the people in Western Region. I would initiate my business as a sole proprietorship, since I believe that in partnership things become confused a bit. Also, I have to share my ideas and in the end the profits with my partner and that is not acceptable for me. Though partnership gives me many benefits as well but I still prefer to go with the sole trading to avoid future ambiguities. As I stated earlier that the main advantage of doing business in Western Region is that people know the latest trends over there and it is easy to introduce new designs and concepts in that region as compared to any other part of the world. Besides being trendy and open hearted, there exists a diversified culture. Many people from all over the world are living in Western Region for good jobs and better life style. They would like t o wear something in their native style and I am thinking to offer all kinds of dresses that will satisfy needs of wide range of clientele. Therefore, I would get a chance to capture a massive market in that region. Another factor that would be in my favor is law and order. In Western Region, it has been observed since ages that people are truly strict in following rules as compared to any other part across the globe. Therefore, I would be doing my business in a region where I would find many opportunities to run my business as per business laws and earn a handsome amount of profit as well. The threats are also almost none in doing business in Western Region. Like every aspect of life has some pros and cons, similarly doing business in Western Region has some disadvantages too. If we closely observe then its advantages can be disadvantages as well if I would not handle them wisely. Since, I said earlier that people in that region are trendier as compared to other parts of the world t herefore I have to be really quick and intelligent while designing the get-ups so that none of my efforts would go wasted. I have to work extra hard to ensure that people would accept and appreciate my efforts in this field. Moreover, again the diversity factor can be a disadvantage too if managed inappropriately. Since, there are people from different parts; therefore with an advantage of a huge market, I have a disadvantage of distinct moods and cultures as well. I have to do a lot of homework to search out what is acceptable and unacceptable for all the people in that region. For my business, different Religions, Cultures, Tastes, Environment, and Beliefs of people can really be a disaster if I would not act sagaciously and swiftly. Besides all these disadvantages, I would still prefer to initiate my business in Western Region because I think that its plusses are more than its minuses. Moreover, I personally like the environment and climate of Western Region and therefore would f eel myself comfortable over there. In Western Region, everyone is so busy in their lives that hardly anyone interferes in anyone’s life. In my point of views such type of atmosphere is perfect for people like me who want to do their business with complete concentration and dedication. That is why no matter what, I would definitely want to target Western Region for doing my business there. As overall all the aspects of doing business are

Social Policy in Healthcare of Germany and France Essay - 1

Social Policy in Healthcare of Germany and France - Essay Example Apart from this, the essay will also discuss the key characteristics of the social policies with respect to the aforementioned two countries. On a further note, the essay will relate to the implications of the healthcare policies with respect to France and Germany. Furthermore, the social policy field i.e. healthcare would be analyzed from the perspective of two comparative perspectives i.e. convergence/functionality and path dependency/institutionalist. The healthcare policies are formulated with the sole intention of providing the society with better the  healthcare prospects. The approaches with respect to healthcare services generally include proper financing framework and effective governmental regulations (Mahmud & Parkhurst, 2007). In relation to determining the key characteristics of German healthcare system in recent years, it can be apparently observed that the system has undergone massive changes with the aim of developing the healthcare reforms and regulations. These changes being executed in an effective manner would certainly assist the government in reducing the ‘Spiralling costs’ that are associated with the healthcare reforms. In Germany, it has been often observed that the individuals who earn below â‚ ¬49,500 are usually provided with the benefit of ‘statutory health insurance scheme’ (SHI). Apart from the insurer, the SHI scheme provides coverage to the insurer’s dependence al so. Germany’s social insurance system was established in the year 1883. In this respect, there exist few principles related to health care policies in Germany. These principles being identified as solidarity, subsidiarity, and corporatism (Reibling, 2010) The principle of solidarity signifies taking responsibilities by the governments of helping the society at large in terms of indulging into the conduct of various initiatives. It is worth mentioning that these funds are basically financed through the payroll taxes.

Arguments Participation Paper 5 Assignment Example | Topics and Well Written Essays - 250 words

Arguments Participation Paper 5 - Assignment Example The entire poem employs images related to garbage and waste. But the tone changes toward the end and the poet stands up through her destruction. The poem draws the story behind the street side Rosie and does not ignore her just as yet another roadside tramp. â€Å"Miss Rosie† by Clifton can be related to the poet’s emphasis on the strong women character; she is gender conscious and is proud to ‘stand up through the destruction’ and admire the qualities and experiences the woman has gained. It recalls Dahomey woman behind the Clifton family in US. Citations and their relation to the argument: 1. (line 5) compares sands to time and introduces the main idea of time; 2. (line 6) shows the poet becoming conscious of time running out so fast and quick; 3. (lines 11,12) form the core of this poem stating the poet’s desire to win over time and go back to past and do or undo things; 4. (line 17) speak of how tides pull the waves in with the sand on the shore; time is running out; a comparison is drawn between tide and time; time and tide wait for none. Patricia Smith’s â€Å"Walking Along the Beach† is a poem on the power of time and the inability to win over it to go back to the past. Time does not wait for any one, but is on its way when tide comes in. The sand clock gets emptied. The poet is conscious of the urgency of time. Calm beach is contrasted with sands being pulled in by the tides. Time and tide wait for

Kant Philosophy Essay Example | Topics and Well Written Essays - 250 words - 4

Kant Philosophy - Essay Example Obligations and inclinations arise from duty. Consoling a grieving friend arises from duty, which is part of moral judgments. It is the right thing to do in such a situation. Normative judgment specifies that consoling a person, as a specific course of action, is the rational course if they are grieving. Emotions motivate moral obligation because one empathizes through showing compassion. The moral law demands that one consoles a friend, but if goodwill does not motivate such an action, then the inclination may have selfish interests. Principle and reason shape human behavior, rather than the expected consequence or emotional feeling that triggers actions. For that reason, a person would see it right to console somebody because of principle, even if they feel no compassion or empathy for the victim. This means that conscious concerns regulate emotions and they serve an important role in the persons' moral life. Human dignity demands that one act in the similar way that they would like others to treat them. Even so, while the society cannot hold a person accountable for moral obligations or inclinations, they are accountable for their goodwill, because it is often under a person’s  control.

Based on your ideas on Nilsen and Tannen, discuss how language Essay

Based on your ideas on Nilsen and Tannen, discuss how language reflects patriarchy (Patriarchy) - Essay Example Besides, she manages to show that even when filling forms, women tell stories about themselves because most forms offer four titles to choose from and they include â€Å"Mr.†, â€Å"Mrs† or â€Å"Miss† and â€Å"Dr†. In her work, â€Å"Mr.† â€Å"carries no meaning other than that the respondent is male† (Tennen395); however, when women accept â€Å"Mrs.† or â€Å"Miss† it shows that they have been married and that they have conservative forms of address. Women using the label â€Å"Ms.† decline to reveal if they are married while men using the title â€Å"Mr.† decline nothing considering that nothing was asked; hence, women using â€Å"Ms.† tend to be seen â€Å"as either liberated or rebellious depending on the observer’s attitudes† (Tennen395). Tennen shows that married women surnames are marked and that if a married woman accepts her husband’s name, she acknowledges to the world that , â€Å"she is married and has traditional values† (Tennen396). ... From her dictionary cards, Nielsen shows that â€Å"feminine words have acquired sexual connotations while the masculine word retains serious business like aura† (Nielsen). For instance, she manages to show that while a callboy is an individual who calls actors when time comes for them to go to stage, a call girl is considered a prostitute. In her study, Nielsen found about 200 pairs of words that accepted both masculine and feminine forms and in nearly all of the pairs, masculine form was considered the base where a feminine suffix was added. The masculine form is basis on which compounds are made apart from one semantic area where masculine word is not the basis and the areas deals with sex, marriage and motherhood. Nielsen shows that when someone refers to a virgin, the listener probably considers a female unless the speaker specifies a masculine pronoun, which is the same case with the term prostitute. Moreover, Nielsen shows that the grammar used in writing or even talkin g about weddings show the expectation of men playing an active role when men wed women while the women become brides of men. Nevertheless, titles offered to royalty indicate that males can be at loss because of the assumption that they predominantly play a powerful role; for instance, when a female has the royal title, then the man she marries does not automatically acquire a matching title. From Nielsen’s article, it is clear that connotations between encouraging male and pessimistic female connotations can be established from various pairs of words that differ denotatively in the area of sex. For instance, patron and matron have varying degrees of esteem that womenfolk attempt to use the

Reading response to The Beautiful City of Tirzah by Harrison Essay

Reading response to The Beautiful City of Tirzah by Harrison Candelaria Fletcher - Essay Example These are some of the efforts that she put in her life that other people would not do. Most of her time was spent when taking care of her collection of animals. This explains an individual with a noble heart and one that does not see time wastage in catering for stray animals. These are some of the most appealing undertakings that the entire Fletcher’s family cherished. Such acts have been showcased severally in Fletcher’s writing. In one instance, she welcomed an owl that had been found by one of her sons into her home. Contrary to most people, she welcomed it in spite of the fact that it is said to be a bad omen and that it brings bad luck to those close by. Instead of viewing the owl as bad luck, she has a positive view of it and even names it Tirzah as outlined in the Bible to depict a beautiful city. This shows that she did not follow misleading superstitions in her quest to cater for the animals in need of help. The author has managed to make some additions into the work to make it very successful. This includes the use of similes in his work. When his mother is naming the owl, the author describes the situation using simile stating that his mother was, â€Å"savoring the syllables, which break like sunlight through her windows crystals, turquoise and yellow† (Fletcher 9). This makes the scene very lively in that the reader is able to form an image of the scene making this section very enjoyable and easily understandable. Moreover, the author uses metaphors to describe some of the small things in that particular scene in great detail. This makes the scene interesting and makes those things appear more beautiful. The author also gets involved in the situation to make their own feelings known to the reader. When describing the owl, the author says that what he liked the most was the eyes of the owl describing them as piercing yellow and the size of dimes. Such description of a small th ing makes the reader aware of how much the

Never Let Me Go Essay Example for Free

Never Let Me Go Essay 2009: A symbol is an object, action, or event that represents something or that creates a range of associations beyond itself. In literary works a symbol can express an idea, clarify meaning, or enlarge literal meaning. Select a novel or play and, focusing on one symbol, write an essay analyzing how that symbol functions in the work and what it reveals about the characters or themes of the work as a whole. Do not merely summarize the plot. Most children grow up thinking that one day they will reach maturity and go to college, get a job, start a life and family and so on. However, the children of Hailsham grow up only to get their organs taken from them one by one until they die. While growing up at Hailsham, their biggest fear seems to be the woods that surround their home. The woods are a symbol that represent the outside world and therefore their fate after Hailsham, but more importantly how this knowledge they have about their future is always wandering in the back of their mind. Throughout the entire description of the woods, there’s imagery of things lurking over Hailsham. The woods are always â€Å"looming in the distance† up on the hill over Hailsham and the ghost of the girl who was never able to get back in is always â€Å"gazing over Hailsham† This idea of the woods being so scary, and the scary stories that have been created about them, is symbolic of how the fate of their futures also lingers over Hailsham and the children. It seems that the only thing the children can truly be sure of is that they will be fine as long as they stay in Hailsham. To them Hailsham represents security and safety, but outside, they don’t really know for sure. All they really know is that once they leave Hailsham, no matter how badly they’re pleading to be let back in, they will never be able to return. In the novel there is a part where the kids punish Marge K for embarrassing them by forcing her to look at the woods at night because apparently it was enough to ensure for her a sobbing night of terror. I could see a kid being scared in this situation but an entire night of sobbing terror seems like she was way more than just scared. What scares her is facing her future. Seeing those woods and realizing that one day she will be there and not at Hailsham anymore. As the story progresses the guardians try to deny the rumors about the woods, but the older kids always insist they would be told the ghastly truth soon enough. Since the older kids begin to understand the truth about their futures they warn their younger, more naà ¯ve, brothers and sisters at Hailsham. The fate of the children of Hailsham is tragic and inevitable one. When you’re young, your â€Å"little kid† instincts tend to take over and you find yourself channeling your fears into something that’s easier for you to understand. For the children of Hailsham this â€Å"easier† thing is the woods.

Coca Cola And Its Activities Marketing Essay

Coca Cola And Its Activities Marketing Essay Abstract This report takes the reader through Coca-cola and its activities and how it has been able to maintain sales despite the economic recession. It examines how three aspects of consumer behaviour -motivation, attitude, the buying process have an effect on the sales of Coca-cola within the Europe market and thereby immune to the economic recession. Chapter one gives a background into Coca-colas history and operations both in the national and international market. It also presents an overview of the soft drink industry in Great Britain, concentrating on Coke as an industry leader. It further talks on the economic recession and its effect on Great Britain. Chapter two discusses three consumer behaviour aspects motivation, attitude and the buying process- on how it made the coca-cola industry immune to the economic recession in the Great Britain. The conclusion of this paper ends with a summary that discusses the whole paper and propose recommendations for the brand as a whole. CHAPTER ONE 1.0 Introduction A consumer is a person who spots a need or desire, and then looks for the best way to satisfy his or her need either by purchase or acquisition (Solomon et al, 2010). Consumer behaviour as defined by Solomon et al (2006) is the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs or desires. Customer retention is vital these days and organisations are looking for the best way to please and satisfy the interest of their consumers. According to Fill (2009), the understanding of the buyers behaviour makes marketing strategies and plan come out successful. The Coca-Cola Company is soft drink industry that has been able to build its brand loyalty with its consumers over its years of operation, despite the highly competitive market (Euromonitor, 2010). But this success would not have been realistic without understanding who the consumer is, what the consumer needs and how the consumer behaves. The Econo mic recession was a trying time for companies which led to the closures of some and loss for majority, the soft drink industry is not an exception and Coca- cola which falls under the soft drink industry will be analysed on how effective the management of their consumers was to in ensuring their survival in the recession. 1.1 A brief summary of The Coca- Cola operations The Coca-Cola Company (TCCC) is the largest manufacturer, distributor and marketer of non alcoholic beverage, concentrates and syrups in the world. Coca-cola has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, which are now sold in more than 200 countries in the world. (Coca-cola, 2010). ) Coca- cola first got to Britain in the year 1900, after Charles Candler brought a jug of syrup along on a visit to England. Soon after, in the early 1920s, it went on sale at the London Coliseum and in Selfridges. Since then coca-cola Britain has come up with innovative soft drinks namely: Coca-cola; Diet Coke; Coca-cola zero; Sprite; Sprite zero; Fanta;Fanta Zero; 5 Alive; Schweppes; Schweppes zero; Powerade; Powerade zero; Kia ora; Kia ora(no added sugar); Dr. Pepper; Dr. Pepper zero; Lilt; Lilt Zero; Oasis; Oasis extra light; Glaceau vitamin water and Relentless. (Coca-cola, 2010) With about 4,650 employees, Coca-cola GB claims to have sold 228million cases in 2008. Pic. 1.1 The Coca-Cola Company Great Britain brands Available on this link- http://www.coca-cola.co.uk/brands/ 1.2 An overview of the soft drink industry in Great Britain Mintel (2010) stated that close to one-quarter of companies in the UK soft drinks market is growing at more than 10% per year. Some of the main players in the UK soft drink industry include Coca-cola, Pepsi cola UK, Tropical UK, Nestle UK etc to mention but a few. The British Soft Drinks Associations 2010 UK Soft Drinks Report found that the overall market grew by 1.7% in 2009, with total consumption reaching 14,140 million litres, at a retail value of  £13.224 billion (Mintel, 2010). The British Soft Drinks Assocaition (2010) stated that it was encouraging to see that the soft drinks market was holding up during the economic downturn. According to mintel (2010), for the second year running, Coca-cola topped interbrands best global brands table, placing it above its competitors in the soft drink industry. The coca-cola company has continued to focus on expanding its business through taking tactical places in niche soft drinks producers, by purchasing a stake in UK smoothie producer , Innocent Drinks (Euromonitor, 2010). 1.3 The recession in United Kingdom Recessions occur during the down or contraction phase of the business cycle. The term business cycle refers to the familiar ups and downs of economic activity. (Pearce and Michael 2006). Furthermore, Pearce and Micheal (2006) opined that recessions cause significant declines in resources available to the firm because customers spend less, lenders lend less, and competitive rivalry increases. Initially, the behaviour of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Industrial and business customers may become disloyal, demand renegotiated contract terms, and alter purchase patterns. Also by Pride and Ferrell (1995), recession is a stage in the business cycle during which unemployment rises and total buying power declines, stifling both consumers and business peopless propensity to spend. The UK economy was growing faster than the average for the Euro zone throughout most of this decade. However, an abrupt slowdown began in 2008 and the economy entered a recession in the third quarter. According to Euromonitor (2010), real GDP fell by 4.9% in 2009, making this the UKs longest post-war recession. The UK has been harder hit than many countries because of its large financial sector. The fiscal position has deteriorated over the past several years. The deficit was pushed even higher as a result of the bailout of large banks. The number of unemployed also rose by 50% during the recession with 800,000 jobs being lost (Euromonitor, 2010). The recession led to business closures, job losses and a lack of employment opportunities in the UK (Athey, 2009). This first global recession in the new era of globalization, started in the US, spread to Europe, and eventually became global; its the worst economic crisis since the great depression. (Stiglitz, 2009). 1.4 The Coca-Cola Company and the recession TCCCs gross profit margin decreased to 64.2 percent in 2009 from 64.4 percent in 2008, primarily due to foreign currency fluctuations, unfavourable geographic mix as a result of growth in their emerging and developing markets, and current focus to drive greater affordability initiatives across many key markets, unfavourable channel and product mix in certain key markets, and the sale of certain bottling operations in 2008 (Coca-cola, 2010). Even though there was a slight decrease (0.2%) in their profit margin compared to the previous year, TCCC arguably performed well despite the economic downturn. Coca-cola unit case volume is one of the measures of the underlying strength of the Coca-Cola system because it measures trends at the consumer level. In Europe, the sales volume of year ended 2009 versus year ended 2008 shows that the unit case volume in Europe decreased 1 percent, primarily attributable to the ongoing difficult macroeconomic conditions throughout most of Europe. These difficult macroeconomic conditions impacted a number of key markets and contributed to unit case volume declines of 8 percent in South and Eastern Europe, 4 percent in Iberia and 2 percent in Germany. The volume declines in these markets were partially offset by 6 percent unit case volume growth in France and 4 percent growth in Great Britain.(Coca-cola, 2010). Great Britain which is the main focus of this study has shown that the recession did not affect the sales volume. Table below shows the financial data of The Coca-cola Company year ended December. Table 1.1- Financial overview of The Coca-Cola Company Year Ended December 31, 2009 2008 2007 2006 2005 (In millions except per share data) SUMMARY OF OPERATIONS Net operating revenues $ 30,990 $ 31,944 $ 28,857 $ 24,088 $ 23,104 Net income attributable to shareholders 6,824 5,807 5, 981 5, 080 5, 872 GROSS PROFIT 19,902 20,570 18,451 GROSS PROFIT MARGIN 64.2% 64.4% 63.9% PER SHARE DATA Basic net income $ 2.95 $ 2.51 $ 2.59 $ 2.16 $ 2.04 Diluted net income 2.93 2.49 2.57 2.16 2.04 Cash dividends 1.64 1.52 1.36 1.24 1.12 BALANCE SHEET DATA Total assets $ 48,671 $ 40,519 $ 43,269 $ 29,963 $ 29,427 Long-term debt 5,059 2,781 3,277 1,314 1,154 1.5 Scope of Study The interest of this study lies mainly with The Coca-cola Company, focusing on Coca-cola Great Britain as the scope of study. This study also examines the level at which the recession affected the sales in coca-cola and the consumers attitude towards the purchase of coca-cola. 1.6 Definition of terms/operational definitions To avoid ambiguity and distortions in meaning, the following terms are being described. Ltd Limited Unit case-means a unit of measurement equal to 192 U.S. fluid ounces of finished beverage (24 eight-ounce servings); (Coca-cola, 2010) Unit case volume- means the number of unit cases of Company beverage products directly or indirectly sold by the Company to customers. (Coca-cola, 2010) TCCC- The Coca-Cola Company CHAPTER TWO 2.0 Key Consumer Behaviour Aspects According to British Soft Drinks Association, (2010), Consumers are loyal to the drinks they know and trust but remain open to innovative products and brand extensions which meet their ever-evolving needs. The industrys ability to provide the public with a wide range of enjoyable and affordable drinks will ensure it remains resilient despite the tough economic climate. Three key consumer aspects have been carefully selected from Jiang (2010) as explained in the Consumer Behaviour Lectures; The following aspect of the consumer behaviour may have influenced the continuous purchase of coca-cola products despite the economic downturn- the buying process, attitude and motivation. 2.1 The Buying process A buying decision making process is the selection of an option from two or more alternative choices (Jiang, 2010). Coca-colas consumers can be explained in Consumer as a Problem Solver (Habitual Decision Maker). A habitual decision maker makes choices that are characterised by an impulse made with little effort and without conscious control (Solomon et al, 2006). Coca-colas brands are low involvement products and so require little information search. Most decisions made by people who consume coca-cola are with little or no conscious effort. Coca-cola consumers purchase Coke for example based on a habit that has been formed over time. Also the Evaluation of alternatives can be used to explain the brands resistance to the recession, much of the consumers effort that goes into a purchase decision develops at the stage in which a choice must be made from the accessible alternatives (Solomon et al, 2006). In many cases, there are a number of alternatives (such as water, soft drink or alcohol) a consumer could consider in satisfying a biogenic need, i.e. to conquer thirst. A consumer that has formed a habit overtime to purchase Diet Coke for example will always have in mind a diet coke whenever hes thirsty. The choice a consumer makes over other alternatives is determined by the product qualities. Branding can also be an influence on the evaluation of alternatives. In a survey of Global Brands, Inter Brand and Business Week identified the significance for companies to create communities around their products and services, which gives the customers the opportunity to feel as if they own the brand (Solomon et al, 2006). Fill (2009) also supported that as a brand becomes established with a buyer, so the psychological benefits of ownership are preferred to competing offerings, and a form of relationship emerges Coke is not only seen as a drink by its consumers, but seen in the light of its heritage and relationship with them( Payne,2007). Brands also create impressions and strong feelings so much that when people see the coke bottle with its red label, and the content, people suddenly feel thirsty and the need to have a drink (Riesenbeck and Perrey, 2007) According to Mintel, (2010), the Interbrand ranked Coca-cola as the number one global brand in the year 2009 and 2010 respectively. Brands can influence a consumers choice in a decision making process, in a study conducted, 51percent of consumers preferred Pepsi over Coke , while in an open test, only 23percent preferred Pepsi over coke(Jenkinson, 1995). In my opinion, Coca-cola consumers have developed a relationship with the brand, which makes the m to choose coca-colas brands amongst all other alternatives even in a recession. The economic downturn did not affect consumers choices, habits did not change despite the recession; coca-cola consumers did not change their product preferences because a habit has been formed over time. Table 2.1 Buying Decision making process Evaluations After purchase behaviour/feeling Involvement Information search Need recognition Need Purchase Decision Identity Alternatives Source- (Jiang, 2010) 2.2 Attitude Formation and change Attitude is a persons learned predisposition, tendency to respond to an object in a consistently favourable or unfavourable way (Allport, 1935) as cited by (Jiang, 2010). An attitude formed, lasts over a period of time, an attitude towards what a person eats or drink or developing an attitude towards different brands (such as drinking diet Coke rather than drinking diet Pepsi) or also having an attitude towards a general consumption pattern(such as eating twice to eating once in a day) (Solomon et al, 2006). The Utilitarian Function which is related to the basic principles of reward and punishment will be used to explain why TCCC was not entirely affected by recession. Attitudes are formed based on the presumed product qualities (either pleasure or pain) (Solomon et al, 2006). Attitudes influence a consumers decision making and the goal of a marketer is always to create a positive attitude towards a product or change existing attitudes (Fill, 2009). In a recent research conducted by TCCC to evaluate consumers attitudes towards its brands, it revealed that coca-cola is the brand most associated with happiness (Coca-cola, 2010). The result of the survey revealed that over a half of the people that participated in the research said its the taste that makes them smile others said sharing a bottle of coca-cola with family and friends can provide an opportunity to spend time together (Coca-cola, 2010). Coca-cola consumers have developed an attitude overtime, so the recession would not change their product preference but might just alter their consumption pattern (such as reducing the intake of one three bottles per day to two bottles per day). The theme of the TCCC also stresses straight forward benefits (Coca-cola.Open Happiness). Attitudes towards coca-cola could also be formed by the yearly coca-cola adverts, as supported by Pearce and Micheal (2006) aggressive marketing campaigns may be more effective during recessions, as competitors feeling the pinch might attempt to forestall losses by reducing their advertising. During the recession, TCCC, engaged in massive paid advertising to reinforce their brands in the minds of the consumers. Also towards the end of each year, coca-cola does an advert, using the Christmas theme to convey its message to its viewers. The viewers feelings about the context in which an advertisement appears can also influence brand attitudes (Solomon et al, 2006). Liking this Christmas themed adverts would naturally link us to Attitude Formation (three hierarchies of effects), Affect, Behaviour and Beliefs. Affect (like the brand), behaviour (buy the brand), belief (feel satisfied with the brand) or belief (create awareness of the brand), behaviour (buy the brand), affect (like the bra nd) or belief (create awareness of the brand), affect (like the brand), behaviour (buy the brand). Attitude formed over time influences a consumers purchase behaviour, in spite of the recession, it can be argued that the attitude of the coca-colas consumers did not change, and there was a continual process in consumers purchase pattern. Coca-cola was not so affected by the recession because of the consumers attitudes towards their products Table 2.2 Three Hierarchies of Effects Attitudes based on cognitive information processing Affect Attitudes based on behavioural learning processes Behaviour Behaviour Behaviour Beliefs vvv Beliefs vvv Beliefs vvv Attitudes based on hedonic consumption Affect Affect Source- (Jiang, 2010) 2.3 Motivation Motivation is the driving force within individuals that impels them to action, this driving force is produced by a state of tension which exists as the result of an unfilled need (Jaing 2010). Every action is done for a reason. Motivation refers to the process that cause people to behave as they do, motivation occurs when a need (Utilitarian-consumers practical benefits or Hedonic-consumers emotional benefits) is aroused that the consumers wishes to satisfy. The desired end- state is the consumers goal. The degree of arousal is called a drive (Solomon et al, 2006). The purpose of purchasing a drink would be to satisfy a biogenic need, i.e. to conquer thirst. For a consumer to now choose a diet coke because hes thirsty is called psychogenic. Coca-cola motivates its consumers through its themed message (Open Happiness), and this can be explained in the hedonic needs (Consumers emotional benefits) The survey TCCC conducted for their consumers shows that the taste of coca-cola makes them happy. What motivates a consumer might be different compared to the other consumer. A regular coke consumer willing to reduce his sugar consumption will be happy to switch to coke zero which has no sugar and less calories. Also viewing it from the Consumer involvement angle, TCCC also motivates its consumers by connecting with millions of them every day through their brands Facebook pages, Twitter and influential blogs, creating a dialogue that allows TCCC to build their brand assets and strengthen their consumer relationships. Solomon, (2006) defines involvement as a persons perceived relevance of the object based on his/her inherent needs, values, and interests. Through this Fans page on facebook, consumers can access their advertisements, Coca-Cola applications and downloads, and get live updates from the Company. Also TCCC involves their consumers through the Coca-Cola Freestyle, this makes the consumers beverage innovators by giving them choices and variety to make more than 1 00 different branded beverages at the touch of a button, this provides fun, and a relationship that connects the company with its consumers. (Coca-cola, 2010). The recession did not really affect TCCCs sales because of the motivation TCCC tries to create and the relationship they have been able to build with their consumers. CONCLUSION 3.1 Conclusion Understanding consumers behaviour is key for a successful company; marketers need to deepen their research on their consumers because the consumers are becoming aware of the important role they play in their consumption pattern. Competitors are always also looking for tactics to grow and influence new consumers, and any organisation that does not meet up with consumers expectations would be losing a consumer. Companies should look for ways to retain their current customers and also focus on getting new ones attracting new customers should be a priority in a recession (Pearce and Michael 2006). Organisations should actively engage their customers more than before. INTRODUCTION There has been an ongoing concern about the impact of economic impact on the environment,(Peattie, 1995). Nations are getting aware of the need to save the planet, and make it conducive for both humans and the animals. In the year 2000, the beginning of a new century, the nations came together to form the Millennium Development Goals and conducted a millennium Ecosystem Assessment (A four year research project to access the health of the natural environment, the impact of human development on natural systems and their ability to support life and provide ecosystem services) (Belz and Peattie, 2009). In 2005, the results of the United Nations Millennium Ecosystem Assessment was released, this revealed that 60% of world ecosystem services have been degraded and species extinctions are running at between 100 and 1000 times the natural background rate, it was also revealed that they were losses in the diversity of life on earth but gains in human well-being and economic growth and the burning of Fossil fuels to provide much of the energy that drove our economies was the release of carbon dioxide (CO2) into the atmosphere. Changes in our climate will have a profound impact on the distribution and availability of water supplies and food productions supplies and immense loss of species. (Belz and Peattie, 2009). To save the planet, conscious efforts have to be made, and so industries, business, consumers and nations have realized that if we do not save the world, then one day the planet will not be able to save us. Using the Triple bottom Line approach, discuss what is sustainability marketing and why should marketers be concerned with CSR and sustainability issues? Before going into sustainability marketing we need to define marketing, marketing consists of individuals and organisations on activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods and services and ideas (Pride and Ferrell, 1993). Sustainability marketing as defined by Belz and Peattie (2009) refers to planning, organising, implementing and controlling marketing resources and programmes to satisfy consumers wants and needs, while considering social and environment criterion and meeting corporate objectives This definition is very broad because it has covered the Triple Bottom line People (consumers), Planet (Environment) and Profit (Corporate objectives). In straightforward terms, Sustainability Marketing has been defined by Belz and Peattie (2009) as the building and sustainable relationships with consumers, the social environment and the natural environment. The Triple Bottom line (3PL) is a very important approach when discussing sustainability a positive 3PL reflects an increase in the companys value, including both its profitability and shareholder value and its social, human and environmental capital (Savitz and Weber 2006), they consists of Environmental Performance which is the planet and the way which we give and receive from the planet; Social performance, which is the people that constitutes the planet and consume different products and services, also emphasizes on satisfying different stakeholders, Being connected and responsive to shareholders, suppliers, communities and customers is the foundation of sustainability (Henrique and Richardson, 2004) and the; Economic performance or organisational goals which is the profit and the main aim of setting up an organisation (Leonidou, 2010). People A sustainability marketers aim is to meet the needs and wants of a sustainable consumer. Belz and Peattie (2009) supported this by saying consumers purchasing behaviour will determine the success or failure of new products and services that are marketed on the basis of their sustainability performance. Understanding the behaviour and buying process is also relevant for the sustainable marketer. The process which includes the recognition of need and want e.g. biological needs like food and drink to information search i.e. checking for information about the products, maybe its sustainable or not, to evaluation of alternatives i.e. a choice between two retailers to purchase i.e. buying of the product to the usage of the product (for a sustainable product, the use phase will generate more environmental impacts than non sustainable products) and finally post use which is the recycling, reselling or reproducing strategies, all used to reduce waste to land fill. (Belz and Peattie, 2009). Segmenting and understanding the consumers is really important for a sustainable marketer. They must understand the consumer they are sending the message to, according to the segments as identified by Belz and Peattie (2009), they are the Greens-this are the true greens, they understand and well educated about the sustainability issues and they consume green products. Consumers with a conscience-they want to be seen as green Wastage focused-they have good knowledge of pollution and wastage but lack awareness of other issues and behaviours and believe to be ethical currently constrained-they like to be sustainable but cant do much in their current circumstances, Basic contributors-they have relatively little knowledge of interest in environment issues and behaviours, Long term restricted- they have other priorities to consider before they can consider their environmental issues Disinterested-they may be aware of the sustainability issues, but they cannot be bothered as this has not affected current decision making processes. The segmentation allows a marketer to strategise a message to its different target so as to achieve its organisational goals. Profit The economic performance of a company is determined by the products and services offered to its consumers and how it has been accepted. The main of a company is to make profit, but the production process and post -post production process determines how sustainable a product/ organisation is. Belz and Peattie, (2009) further said that The underlying values of sustainability marketing should reflect the visions, missions, philosophies or principles of the company. Savitz and Weber (2006) identified 3 ways sustainability enhances your business (I) protecting the business-This includes risk of harm to the consumers, employees and the community, identifying emerging risks and management failures early. (II)Running the business-eco-efficiency, this includes reducing costs, improving productivity, eliminating needless waste and obtaining access to capital at a reduced cost, (III) growing the business-opening new markets and attracting consumers who are sustainable and increasing market shar e. Planet Environmental performance is the planet we occupy, and also the source of renewable (air, water, food) and non renewable resources (stone, metals, fossil fuel etc) (Belz and Peattie, 2009). Organisations are now more concerned with the use of critical substances and energy consumption, production processes, packaging and recycling of products to reduce the negative impacts the economy has had on the planet, solutions were implemented in the production process to reduce pollution and Co2 emissions. Corporate social responsibility has defined by European commission in (Belz and Peattie, 2009) is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with stakeholders on a voluntary basis. In contrast to the definition above the World Business Council for sustainable Development separated the corporate social responsibility, corporate financial responsibility and corporate environment responsibility and put them under one umbrella which is Corporate Responsibility (Belz and Peattie, 2009). CSR is now gaining momentum in different organisations and the need to showcase and publish their environmental and social acts is rising. Consumers are equally aware of these activities and tend to build their loyalty with socially responsible organisations. Marketers now should be concerned with CSR and sustainability issues, because the world is moving and every consumer now is informed about the environment and how they need to be sustainable to save the planet. Harnes (1982) as cited in Peattie (1995) further explained that the successful company is the one which is the first to identify emerging consumer needs and to offer product improvements which satisfy those needs; the successful marketer spots a new trend early and then leads it. Marketers must key into this new trend which can be identified as CSR and sustainability, being socially and environmentally responsible is very important and marketers must continue to emphasize this in their organisation to the top management. Sustainability and CSR should be involved in an organisations values and goals; it should not be seen as a tactic to manipulate consumers sustainability concern to just make profit (Peattie, 1995). Critics of Sustainability Savitz and Weber (2006) have identified critics of sustainability from two camps (The cynics and the sceptics). The cynics concluded that the Sustainability movement as mere hype The cynics would always want the government to take responsibility in the environment rather than depending on the corporations to change themselves. They also argue that the corporations deliberately improved their environmental performance mainly for financial purposes. The sceptics condemn the concept of sustainable business on the grounds that business leaders have no concern with environment or social responsibility, their goal is to make profit, and if their aim is not moved from that, the world will be better off. From the criticism, no one can say whether the critics are right or not, even though todays efforts towards sustainability seems to be inadequate, that doesnt mean it should be stopped, sustainability has to work. The industries might be aiming at profit, its a step by step approach and no contribution is too small, if all industries are genuinely sustainable, the world will be a better place. Analyse the factors that contributed to the marketing success of FIJI water? Fiji Waters (FW) expansion into US market was based on the successful marketing mix campaign to penetrate the market. At the time, it made its entry into the US mar

What is an ICT system? :: ICT Essays

ICT and computers are NOT the same thing. An ICT system is a set-up consisting of hardware, software, data and the people who use them. It very often also includes communications technology, such as the Internet. Computers are the hardware that is often part of an ICT system. This is why your GCSE is not just about computers, but about how,why and when people use them. It is the power of computers and communications that has allowed ICT systems to become so important. Like any piece of equipment, the important thing about it is what it lets us do. ICT Systems are used in a whole host of places, from offices, shops, factories, aircraft, ships, and communications to medicine and farming. They are everyday and ordinary yet extraordinary in how they can add extra power to what we do and want to do. ICT systems have become important because by using them we become: * More productive in that we can do more things more quickly and at reduced cost. * More accurate and able to work continuously. * Able to deal with vast amounts of information and process it quickly. * They can transport information rapidly. Types of ICT system ------------------- There are different types of ICT system. The main aim of each system decides which name is sometimes used for it. Information systems Many ICT systems are set up to manage data and information. Examples of these are a Sports Club membership system or a Supermarket Stock system. Control Systems Other ICT systems have controlling machines as their main aim. They still use input, process and output, but the output may be moving a robot arm to weld a car chassis rather than information. Communications Systems Yet other ICT systems are dedicated to communications. Their output is the successful transport of data from one place to another. Input, output & system diagrams ------------------------------- What comes out of an ICT systems is largely dependant on what you put into the system. The acronym GIGO is a good way of thinking about this. GIGO can be interpreted in 2 ways: 1. Good Input, Good Output ICT systems work by taking inputs or instructions and data, processing them and producing outputs that are stored or communicated in some way. The higher quality and better thought-out the instructions, the higher quality and more useful will be the outputs. 2. Garbage In, Garbage Out ICT systems all "fall down" if the inputs are inaccurate or faulty; they will either not be able to process the data at all, or will output data which is eroneous or useless. That's why the term GIGO is sometimes used to stand for "Garbage In, Garbage Out".

The House On MAngo Street Essay example -- essays research papers

Everyone has specific characteristics and qualities that make them the way they present themselves. Young, middle-aged, and old people are constantly forming the essentials that affect their self-awareness through their daily activities. Forming one’s identity is an ongoing process, because every person in the world can change people one way or another. In The House on Mango Street, the experiences young Esperanza faced day to day develop her true individuality. Young people are easily persuaded and if someone so desired, they could mold them into the person they want. Commonly, young children develop their identity from going the school, playing with other children, and from their home life. When children go to school, if they are teased for being ethnic, colored, unkempt or anything else, this could cause them to be introverted, or ashamed of how they present themselves. On the other hand, the constant teasing from schoolmates may begin to brew strong feelings of anger. If they are rejected by society, when they are just starting to form an identity, this will probably have a negative effect upon them and their surrounding communities.   Ã‚  Ã‚  Ã‚  Ã‚  The identity, also, comes largely from the family, neighborhood and a small crowd of friends. A supportive and functional home life will be positive to a little child’s identity. If children see their parents fighting, the neighborhood they live in is a slum, they are around drugs and addictions, and then most...

Analysis of the Article Dot.com? Don’t bother! Essay -- Analyzing Arti

Analysis of the Article "Dot.com? Don’t bother!" Posted recently by T.J. Straith on a British website titled I-resign.com- a kind of online financial resource that offers information and services to individuals in the modern workplace –the article "Dot.com? Don’t bother!" provides a somewhat comical yet focused, criticism-based look into the pitfalls associated with investing in today’s tech-related startup companies- the kind that base future earnings, market demand and overall success on guestimation and facts from the current market. Designed to serve as a massive attack against the idea of investing in newly developed or developing tech companies, the article in itself -through the use of objective facts, detailed descriptions of the market, example situations, and even personal experience based on the author’s own investment in a failed tech-company- provides the reader with enough information to understand the truths behind the market, accomplished in an almost completely objective fashion, and then calls for modern investors to place value in realistic goals and not the â€Å"the hyperinflationary world of dotcom valuations.† As an opinion article, Straith’s intent is obviously to educate the reader in such a way that brings the person to his level of understanding- a level at which the hype behind new tech companies should be taken with a pound of salt. In general, the author relies heavily on denotative language to hold the article together, which essentially holds the audience in place. â€Å"The dotcom craze infected whole economies.† Deep reflections on society, religion, philosophy, or anything else representative of connotative language clearly have no real place in the article- it’s designed to inform... ...efit. Hands down, Straith does a fine job of delivering a warning message. Identifying a byproduct in this article is tough- it’s designed to inform readers of many different classes, does it’s job, and leaves no apparent avenue of misunderstanding down which a reader might lose him or herself in a mess of unrelated or confusing facts. His use of informal tone, understandable language, and mild humor is enough from which readers can reap an understanding, business people and common-types alike. His writing style and method of delivery support his goal of informing potential investors of the common blind-sightedness that has been such a dominant factor towards dotcom investing in the past, while his apparent interest in the financial welfare of others is a credibility-adding factor that- the mind of the reader –can set him aside from other authors in his class.

The History of Establishment of Bank of Lebanon

Following the downfall of the Ottoman Empire in September 1918, the Turkish Pound was replaced by a Sterling based Egyptian currency as legal tender in the states under the French and British mandate. The Egyptian Pound was issued by a private British institution, the National Bank of Egypt, and had been previously used by the British, since much of their supplies were from Egypt. After taking Lebanon and Syria under its mandate, the French government sought the substitution of the Egyptian currency in order to alleviate the burden on the French Government in covering its expenditures in Egyptian Pound, and to assert its independence from the British. However, the use of the post war French Franc would have further exhausted the French Treasury. The alternative was to grant a commercial bank the exclusive right to issue a currency for the States under Mandate. The Banque de Syrie, a French company affiliate of the Ottoman bank, was established in 1919 with an initial capital of FF. 10 million, later increased to FF. 25.5 million. Of its 51 thousand shares, about 22% were owned by the Ottoman bank and 78% by French shareholders. 1924-1964: The Banque de Syrie et du Liban In January 1924, a convention was signed between the Banque de Syrie, and Lebanon and Syria as States under the French Mandate, following the constitution of their national government. As the political status of Lebanon evolved, the Banque de Syrie, which was to act as the official bank of the states under the French Mandate, was renamed the Banque de Syrie et du Liban (BSL). BSL was granted the following privileges by the 1924 Convention including: The sole right to issue the French-based-Lebanese-Syrian currency in Lebanon and Syria for 15 years, at FF. 20 to the pound. These could be redeemed at the main office in Paris or its branch in Marseilles. Special rights regarding securities pledged as loan guarantees The sole custody of government funds Preference for its services with local governments The issue of the Lebanese-Syrian currency were governed by the 1924 Convention and covered by: Gold and convertible foreign government bonds Mandatory French Franc interest earning deposits Other (optional) French Franc demand deposits Claims drawn on or guaranteed by the French government Two years before the expiry of the 1924 Convention, BSL's privilege to note issue a Lebanese currency in Lebanon, separate from the Syrian currency, was extended for another 25 years by the 1937 Convention, ending in March 1964. The notes issued by BSL were no longer subject to a ceiling but were subject to an obligatory and optional coverage. They were of two series; one carrying the name â€Å"Lebanon† and the other â€Å"Syria†, but both could be used indiscriminately in either state. Although the currency was Lebanese in name, it remained a disguised French Franc, until 1941 when it was linked to the Sterling Pound after the defeat of France and the invasion of Lebanon by the allied forces. However, the coverage of the Lebanese Pounds issues was still in French Francs, which was constantly depreciating or devaluated. Lebanon was to collect any loss in the value of its assets in French Francs covering the issue of Lebanese notes by the Franco-British agreement of 1944. The corresponding burden on France and Lebanon's will to achieve monetary independence, necessitated a dissociation between the Lebanese Pound and the French Franc. Following its independence in 1943, Lebanon concluded a monetary agreement with France in 1948 separating its national currency from the unstable French Franc, and asserted the independence of its monetary system by promulgating the Monetary Law of 1949.Concurrently, the distinction between the Issue Department and the Commercial Department was fully effected. In April 1963, a commercial bank, the Societe Nouvelle de la Banque de Syrie et du Liban s.a.l. was created to replace the Commercial Department, and in April 1964, the Issue Department was transformed into the Banque du Liban. Banque du Liban (BDL) was created by the Code of Money and Credit enacted by decree no. 13513 dated August 1, 1963. It started its effective operations on April 1, 1964. BDL is a legal entity of public law enjoying financial and administrative autonomy but is not subject to administrative regulations and supervisions applicable to the Public sector. Its initial capital was LL.15 million, an amount appropriated by the State. BDL is the sole custodian of public funds and is vested by law the exclusive privilege of issuing the national currency. BDL includes an administrative body and a managerial body, as well as other specialized entities. The Government Commissariat supervises it. As stipulated in article 70 of the Code of Money and Credit, the Banque du Liban (BDL) is mainly concerned with the safeguarding of the currency in order to ensure a basis for sustained social and economic growth. Its basic responsibilities specifically include: safeguarding the currency; maintaining economic stability; maintaining and safeguarding the soundness of the banking system; Developing the money and financial markets. To fulfill its major functions, BDL cooperates with the Government to ensure exchange rate stability, control liquidity, impose credit restrictions, and issue banking regulations. Cooperation with the Government involves coordination of fiscal and economic policy measures to ensure a certain harmony between its objectives and those of the Government, suggestions benefiting various economic variables to promote economic growth, and advice on issues regarding the Lebanese currency. Exchange rate stability entails the use of all measures BDL sees appropriate specifically intervention in the market to buy and sell foreign currencies. The control of liquidity involves changes in discount rates, loans granted to banks and financial institutions, intervention in the foreign exchange market, open market operations, imposition of reserve requirements on assets and/or liabilities as well as penalties for shortfalls in their formation, and/or the receipt of deposits from banks. It can also affect the volume of credit and the general credit situation by determining the volume of certain types of credits, credit granted for specific purposes, credit granted for specific sectors, and setting the terms and regulations of credits. BDL can issue regulations to ensure the soundness of the banking system. It can set, in consultation with the Lebanese Banks Association, regulations governing the relation of banks with their customers, and banks liquidity and capital adequacy. It has the power to regulate asset to liabilities ratios on all or selected banks to be met at a date specified by BDL. Banque du Liban (BDL), the central bank of the Republic of Lebanon, was created by virtue of Law No. 13513 dated August 1, 1963. Banque du Liban is a separate public legal entity – not a governmental department – and is vested with financial and administrative autonomy. The management of the BDL is undertaken by a Governor assisted by four Vice-Governors, all together constituting the Governorship of the BDL, as well as by a Central Board chaired by the Governor and composed of the Vice-Governors, the Director-General of the Ministry of Finance and the Director-General of the Ministry of Economy and Trade. The Banque du Liban is the sole custodian of public funds, supervises and regulates the banking system and is vested by law with the exclusive authority of issuing the national currency. The BDL†s primary role is to safeguard the currency and promote monetary stability, thereby creating a favorable environment for economic and social progress. The Banque du Liban also advises the Government on various economic and financial matters. In conducting its monetary management function, Banque du Liban utilizes a wide range of instruments, including reserve requirements on Lebanese Pound deposits with commercial banks, liquidity requirements on US Dollar deposits in commercial banks, Treasury Bill repurchase and swap agreements with commercial banks, as well as Lebanese Pound denominated certificates of deposits issued by the BDL. As a result of high inflation prior to 1992, the Lebanese economy became substantially dollarized. Since October 1992, monetary policy has been targeted at stabilizing the Lebanese Pound exchange rate and controlling the inflation rate and money growth. The return of confidence in monetary stability and the high returns on investment in LBP-denominated financial securities led to a significant decline of the dollarization of the economy and to a build up in foreign exchange reserves. The Banque du Liban is managed by the Governor who is assisted by four Vice-Governors, as well as by the Central Council. The Governor is the legal representative of the Banque du Liban, and has extensive authority on the management of the Bank. He is entrusted with the enforcement of the Code of Money and Credit, and the implementation of the Central Council's resolutions. Upon the proposal of the Minister of Finance, the Governor is appointed by decree sanctioned by the Council of Ministers, for a renewable six- year term. After the consultation with the Governor and upon the proposal of the Minister of Finance, the Vice-Governors are appointed by decree sanctioned by the Council of Ministers for a renewable five-year term. They assist the Governor in managing the Bank, carrying out functions specified by the Governor. In addition, they assume their duties as members of the Central Council. The Central Council sets the monetary and credit policies of the Bank, including money supply, and discount and lending rates. It discusses and decides, among other things, on issues concerning the banking and financial sectors, the establishment of clearing houses, the issuing of currency and on loan requests by the public sector entities. The Council decides also on the rules and procedures that govern the staff and operations of the Bank, and on its annual budget and accounts.

Oil Production in Newfoundland and Labrador

Newfoundland and Labrador is the eastern most province of Canada. The majority of the province's population can be found on the island of Newfoundland, as most of the province's source of economy. As the island is located next to the Atlantic ocean, fisheries and fish products have been of the main exports for the province, yet within the last 30-40 years or so, oil has increasingly become an export that contributes to a growing provincial economy.Exploration in Newfoundland waters first began in the 1960s although, there was no rush in finding oil in Newfoundland because at the time, it was much less expensive for oil companies to drill elsewhere in the world. Things changed in 1973 when oil prices increased dramatically and the interest in the possibility of finding oil in Newfoundland also increased. Before any oil was found, but exploration was ongoing, the provincial government of Newfoundland set up a series of regulations on how oil resources were to be developed in the event of discovery, to ensure the maximization of local benefits.In 1979, the Hibernia oil field was discovered, proving that Newfoundland and Labrador had economic potential in the oil industry (Fusco, n. d. ). This discovery meant that the regulations that the provincial government created would have to be implemented. The Hibernia oil field discovery ignited a series of disagreements between the federal government of Canada and the provincial government of Newfoundland.The federal government had their own goals for development and believed that Newfoundland should not have the administrative or decision making authorities for offshore mineral resources, stating that â€Å"oil was too important of a commodity to have under provincial control† (Crosbie, 2003). This dispute resulted in years of legal battles over jurisdiction of offshore projects. In 1985 the Atlantic Accord was signed, this accord initiated a joint management system for the province's offshore resources.The accord also included the creation of the Canada-Newfoundland and Labrador Offshore Petroleum Board (CNLOPB), a board of six members in charge of managing offshore resources on behalf of both the federal and provincial levels of government (Fusco, n. d. , Fraser, 2009) (See Appendix A for more information on the CNLOPB). Hibernia finally began its oil production in 1997 followed by three more oil field productions; Terra Nova in 2002, WhiteRose in 2005 and Hebron, which is expected to begin production in 2017 (See Appendix B for a map of the locations of oil fields off the coast of Newfoundland). This case study relates to Lesson 9 of the course, which looks at Energy resources that could be found in Canada. Challenges and Opportunities Nearly twenty years passed after the Hibernia oil field was discovered before any official production was made. This demonstrates the magnitude of difficulty the province of Newfoundland experienced just to begin to have oil as one of their main exports.The regulations that Newfoundland and Labrador had implemented after the discovery of Hibernia clearly conflicted with the plans of the federal government, which were to increase profits that would benefit the government of Canada as opposed to the people of Newfoundland. The government of Canada wanted to gain an equity stake in the project with increased royalties during times of high oil prices. Newfoundland's regulations also limited benefits for the oil companies that would be drilling in Hibernia stating that the province was asking for too much and that the companies wanted a fair share of the benefits.Another large obstacle and devastating event surrounding Hibernia, was the sinking of the Ocean Ranger drilling unit, which not only sank completely, undoing all the work that had been done but also resulted in the death of all 84 crew members (Collier, 2010). Investigations later revealed that there were construction flaws and that the crew lacked appropriate training and equipme nt in the event of an emergency. After this disaster, it was decided that Hibernia would be a Gravity Base Structure (GBS), which is an oil platform that is held in place by gravity.Even more challenges were faced with this decision because many of the engineers that worked on the GBS had little experience in this type of structure. Additionally, due to the complicated nature of this project, most of the workforce came from other countries who had more experience which ultimately resulted in less jobs for locals (Fusco, n. d. ). In regards to the environment, oil production in Newfoundland waters, although it may serve as economic gold, also brings the possibility of environmental destruction for the ocean.Since fisheries and fish products are some of Newfoundland's main exports, the fear that exploration and drilling in important areas of fisheries may interfere or damage the overall marine ecosystem is an important challenge. Furthermore, oil spills continue to be one of the oil i ndustry's largest environmental hazards. Not only would the marine ecosystem be affected but any life surrounding the ocean would be permanently damaged (Higgins, 2011). Despite the overwhelming challenges, the overall opportunities that offshore oil production would bring to the province of Newfoundland and Labrador would be worth all of the difficulties.This venture would serve as a boost in the province's general economy which was particularly helpful during the 1990s after the cod fishing industry took a dive for the worst (n. a. , 1998 Fisheries). Not only would the economy be benefitting but the local people would also have new opportunities for employment. All of the challenges that the government of Newfoundland faced in the development stages of this venture ultimately gave the government the experience it needed in order to maintain, control, and manage all future oil field developments.This can be seen in the quick and effective development of the Terra Nova and White Ros e oil fields. There are other issues surrounding the Hebron field, for example, the type of oil that is found in that location is particularly difficult to extract. These issues are part of the reason as to why oil production at Hebron is scheduled to only begin in 2017 (Fusco, n. d. ). Case Lesson Connection In Lesson 9 of the course, it is discussed that crude oil and petroleum contributes to about 31. 3% of the country's energy resources (Mulrennan, Lesson 9, slide 7).Although Alberta has about 39% of Canada's remaining conventional oil reserves, Newfoundland and Labrador offshore developments come second with 28%, not including the oil sands in Alberta, which in that case would account for over 95% of oil in Canada (National Energy Board, 2007). The case study which was examined in Lesson 9 looked implicitly at oil sands in Alberta, in particular, how the extraction of this type of oil is devastating for the environment. Development in Newfoundland is also not environmentally fr iendly, since drilling in the ocean results in the destruction of certain marine habitats.The threat of possible oil spillage that also continues to be an issue. However, both Alberta and Newfoundland and Labrador have been working to tighten regulations surrounding the environmental hazards in oil sands and offshore oil production respectively. The Alberta government has demonstrated through the implementation of regulations and outlined plans for measures in protecting the environment, as well as the CNLOPB in Newfoundland who have also instilled regulations in regards to environment protection.The benefit of having a joint management system, such as the CNLOPB is that the federal government is as involved in all issues surrounding offshore oil, including the environment (Fraser, 2009). Similarly, as per the reading for Lesson 9, the responsibility of the federal government in pollution control and environmental protection is crucial in attaining results on a national level. Refer ences 1. Canada-Newfoundland and Labrador Offshore Petroleum Board. http://www. cnlopb. nl. ca/ 2. Collier, K. (2010). The loss of the Ocean Ranger, 15 February 1982.Newfoundland and Labrador Heritage Web site. http://www. heritage. nf. ca/society/ocean_ranger. html 3. Environmental Defence (2010). Duty calls: Federal responsibility in Canada's oil sands. Pembina Institute and Equiterre. http://www. econcordia. com/courses/environmental_issues/lesson9/PDF/ed-fedpolicy-report-oct2010-web-redo. pdf 4. Crosbie, J. C. (2003). Overview paper on the 1985 Canada-Newfoundland Atlantic Accord. Royal Commission on Renewing and Strengthening our Position in Canada. 206. Retrieved from http://www. exec. gov. l. ca/royalcomm/research/pdf/Crosbie. pdf 5. Fusco, L. (n. d. ). Offshore oil: an overview of development in Newfoundland and Labrador. Memorial University of Newfoundland. Retrieved from http://www. ucs. mun. ca/~oilpower/documents/NL%20oil%207-25-1. pdf 6. Fraser, G. S. (2009). The Canada -Newfoundland Atlantic Accord implementation act: transparency of the environmental management of offshore oil and gas industry. Marine Policy. 33(2), 312-316. http://0-dx. doi. org. mercury. concordia. ca/10. 1016/j. marpol. 2008. 07. 012 7.Higgins, J. (2011). Oil and the environment. Newfoundland and Labrador Heritage Web site. http://www. heritage. nf. ca/society/oil_environment. html 8. House, J. D. (2003). Myths and realities about petroleum-related development: Lessons for British-Columbia from Atlantic Canada and the North Sea. Journal of Canadian Studies. 37(4), 9-34. http://0-search. proquest. com. mercury. concordia. ca/docview/203556887? accountid=10246 9. National Energy Board. (2007). Canadian Energy Review 2007 – Energy Market Assessment. http://www. neb. gc. a/clf-nsi/rnrgynfmtn/nrgyrprt/nrgyvrvw/cndnnrgyvrvw2007/cndnnrgyvrvw2007-eng. html#s4_4 10. n. a. (1998) Fisheries. Newfoundland and Labrador Heritage Website. http://www. heritage. nf. ca/society/fishery. html 11. Mulrennan, M. E. (2013). Canadian Environmental Issues (GEOG 203) Lesson 9. Concordia University. Appendix A CNLOPB Organization Chart – http://www. cnlopb. nl. ca/pdfs/orgchart. pdf Appendix B Location of Newfoundland oil fields – http://www. cbc. ca/news/canada/newfoundland-labrador/story/2012/05/31/nl-hebron-development-approval-531. html

A Psychology Essay on Dreams Essay

Since the dawn of mankind, man has been searching for the answer to just one question: Why do we dream? I believe strongly that the reason is not clear-cut and as easy to answer as it might seem. I think that dreams range in meaning and importance. When someone has a dream, there are many possible types of dreams they could have. First of these possibilities is for a dream that involves absolutely no meaning whatsoever. The dream is meaningless and involves a chain or series of events that are unrelated to one another and may be of people or places familiar or not. These dreams are most likely created because of the flash and mixture of chemicals that occurs during sleep. Many times these dreams are actually so bazaar that they have no meaning even to the dreamer. So these dreams are mostly just passed over and ignored. The second type of dream is one in which the dreamer can comprehend everything that is going on but things seem to have no meaning as before. But in some of these dre ams, there are symbols that come into play. When you look at these dreams sometimes they can represent real life events. Often these are predictions about what could happen in the future or are an interpretation of things that have passed. These, like almost all other dreams have significance as a result of bodily rejuvenation processes. This type of dream has a significance I believe in helping the person have the feeling of a good sleep, where things have, if not in some bazaar way, been resolved. The third type of dream is one which makes great and perfect sense to the dreamer but doesn’t have any real meaning. An example of this is dreaming that you are flying. Although you know what you are doing, and are comprehending this, it really doesn’t have meaning in your life. Dreams like this can be quite mentally satisfying to the dreamer. Many times a dream like this can be almost a form of entertainment to the dreamer, especially if the dreamer realizes they are dreaming. When this happens sometimes the dreamer will take control of their dream and can do things they would not normally be able to do in real life. Another type of dream is one where the dream has full meaning and the dreamer can fully reali ze everything that happens. Dreams like this can show exactly the way things could happen in the future, or ways of dealing with problems that will occur or have occurred. Many people believe that a dream of this kind could be an actual depiction of the way things will happen. Many people swear to this belief. I personally do believe in this possibility. Basically, I believe that people have not even begun to realize the potential of the human mind. I think that even with as much as we know about technology, it cannot even compare to the power and unlimited ability of the human mind. I believe that many times, our dreams can actually be predictions about the future. Also, I personally believe that the mind can actually solve problems while in a sleep state. I know that sometimes I have gone to sleep with a problem planted in my mind, and would awaken having dreamt of an answer. Many times this would help me to more clearly confront the problem and resolve it. I don’t really believe in any one of the theories about dreaming myself, but rather think that a mixture of all of them is true. What it comes down to is that dreaming is a chemical process that at the same time generates a side-effect that we call dreaming. But the brain itself actually will control this so that it sometimes has meaning to us. I believe that subconsciously we have areas of the brain that are in-tune to things beyond normal comprehension. These areas develop the real meaning of dreams and their significance in our lives.

Family Essay

In a world of varying cultures and values for the elderly, there exists a principal notion about elderly homes that have spurred today. Oftentimes than not, the notion about elderly homes are of the negative and this stems from the fact that the elderly homes serve as a constant reminder about something that most people fear—death and old age (Dickinson and Vasen, 2006). However, according to Dickinson and Vasen, there is a positive side to the elderly homes that most people do not see (2006). One of these may be attributed to the view that the elderly homes can be considered as a family in itself. In this family, there are parts that comprise the whole, cooperation is existent, and there are groups formed within the family as will be expounded in the body. The elderly homes are composed of several members that comprise the family. First, we have the group of nursing aides who cares for the elderly and they are the lifeblood of the family. Without the nursing aides, the elderly home will be like a tree without its roots. This is the group that serves the purpose of nurturing and giving utmost care and attention needed by the elderly living inside. Second, we have the group of elder persons who serves as the air that the elderly home breathes. They are the purpose why the home exists and without them, there should not have been an elderly home in the first place. Moreover, they are the center of attention in the home because of their decreased strength and special needs that have to be attended to. They are also at the center of activities in the elderly home such as in Christmas parties, gatherings, and others. Third, we have the administration that runs the elderly home. They manage the day-to-day affairs of the elderly home especially with regards to routine maintenance and those functions not covered by the nursing aides. Although they serve the elderly indirectly, they still form a vital role because they are the ones responsible for the proper functioning of the elderly home. Moreover, the administration is considered as the support system of the whole. In conclusion, it can be said that each is a part of the whole and each plays a role that whose purpose is to contribute to the family to which they are a member of. Moreover, there are relationships that are formed between these groups that form the bond between them as a family. It is all up to the members of this family to determine what type of family they would be. But certainly, it is not a negative one as most people tend to see them. Instead, it is a harmonious and vital institution of the society.